Bubble Tea Menu Design Guide: 5 Key Elements to Enhance Appeal and Sales

When you step into a bubble tea store, the first thing you usually do is check the menu to decide what to drink today. The bubble tea menu not only allows customers to quickly know the items and prices in the store, but it also highlights featured products and promotions. A well-designed bubble tea menu can attract customers to make purchases, achieve promotional effects, and emphasize the store's unique characteristics. More importantly, a thoughtfully crafted bubble tea menu can guide customers in making choices, ultimately boosting revenue. This article will explore how to design a bubble tea menu that attracts customers and boosts sales.
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A Well-Planned Bubble Tea Menu Drives Significant Revenue

A well-crafted bubble tea menu can immediately capture customers’ attention and even swiftly win their hearts. It serves as the most important promotional tool for a bubble tea store, whether in print, on a signboard, or online. In addition to providing customers with choices, it also carries the important responsibility of acting as a salesperson for the bubble tea store, quietly bringing in significant revenue for the bubble tea store. Therefore, the design of the bubble tea menu needs to pay attention to the following three key points:
 

Emphasizing the Unique Value Proposition of a Bubble Tea Store

Every bubble tea store has its own strengths and signature drinks. The menu should highlight these key items, such as refreshing pure teas or specialty dairy drinks. By showcasing these on the menu, customers can quickly understand the most recommended options, which can enhance their impression of the brand. When they think of wanting a particular type of drink, this bubble tea store will come to mind, making it their choice for immediate purchase.
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Increase Promotion of Featured Products

The bubble tea menu introduces different seasonal or quarterly featured new products, creating a sense of freshness through limited-time offerings. Whenever a new product is launched, the menu can provide detailed descriptions of the product's features, background, ingredients, and taste. This not only helps promote the new products but also stimulates customers' desire to purchase, making the characteristics of the drinks more noticeable.
 

Convey Brand Style and Characteristics

The design of the menu directly reflects the brand's style, allowing customers to feel the brand's atmosphere through the menu. Therefore, the menu design must be consistent with the brand's aesthetic. An exquisite design can quickly capture customers' attention and even encourage them to take a menu home to collect or share with others, helping the bubble tea store boost brand visibility.
 

What Are the 5 Key Points for Planning a Bubble Tea Menu?

Understanding a good bubble tea menu can leave a lasting impression on customers and increase revenue. So, how can we effectively plan the menu for a bubble tea store? Given the limited space on the menu and the short amount of time customers spend looking at it, capturing their attention quickly is a challenge for the design and layout of the bubble tea store's menu. Here are the 5 key points to consider when planning the menu:
 

Target Audience Identification

Determining the target audience is the core of a bubble tea store. Different products attract different groups. For example, if the focus is on rich flavors, such as creamy or chewy textures, it will appeal to a different demographic than those who prefer fruity flavors. Understanding the unique characteristics of your products and identifying the appropriate target audience based on these features is the first step in menu planning. This allows you to better understand their needs and design menu options that meet their expectations.
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Clear Structure

A bubble tea menu should be designed to be easily understood at a glance, with a clear structure being the key point. This allows customers to immediately recognize the various categories of drinks available in the store, which not only enhances the efficiency of consumer choices but also helps the brand establish a clear image. A simple and straightforward menu enables customers to make quick decisions in their busy lives, increasing the likelihood of purchases.
 

Cost Control

A rich and diverse selection of bubble tea can indeed increase attractiveness and attract customers through word of mouth, but the item design must still align with the brand positioning to avoid straying too far from it. When selecting items, it is also important to consider the labor costs involved in the production process. If a drink introduced to attract attention is overly complicated to make, it will increase the labor burden and may even affect customers' willingness to buy.

In addition to labor impacts, attention must also be paid to the costs of raw materials. If the featured specialty drink has a high cost, it may not yield the expected profits; even a best-selling product may not be an ideal choice. Therefore, when planning menu items, it is essential to comprehensively consider both labor and raw material costs to effectively manage costs.
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Emphasizing Featured Products

The menu serves as a communication bridge between the bubble tea storeand customers, so special attention should be paid to how to highlight featured products, making them easily visible to customers. In addition to the featured drinks, a small detail that should not be overlooked is marking popular items or manager recommendations, allowing customers to quickly browse as soon as they enter the store, thereby speeding up their selection process.
 

Visual Design Support

Visual design is also key to the bubble tea menu. When customers enter the store, the first thing they see is the brand's visual style. The design of the bubble tea menu should be consistent with the brand style, taking into account colors, layout, image tones, photography techniques, and text. This way, it can quickly attract customers' attention and create a cohesive brand impression.
 

In-Depth Guide to Bubble Tea Menu Design

Confirming Brand Positioning

The first step in menu design is to confirm the brand positioning, which is closely related to the product's key features and target audience. Based on this information, plan the style you wish to present, such as trendy and lively, cute and healing, or artistic and sophisticated. Summarize and consolidate elements that align with the brand and audience preferences to help determine the overall style of the menu design.
 

Item Classification

The menu is an important link between customers and the store, so simplicity and clarity are key points in the design. When planning, items can be categorized, such as pure tea, milk tea or thick milk, milk foam, fruit tea, specialty drinks, etc., and seasonal or featured drinks can be marked. This not only helps customers quickly find their desired beverages but also clearly presents the characteristics and prices of each category of drinks.
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Font Selection

The font chosen for the menu should align with the brand style to maintain a cohesive design aesthetic. If the brand has not yet determined a specific font, it is advisable to select simple and commonly used fonts, avoiding overly artistic or hard-to-read options. The size of the font on the menu should also be considered; it should not be excessively enlarged in an attempt to improve readability, nor should it be overly reduced for the sake of aesthetics. The most important thing is to ensure that customers can easily read the content of the menu.
 

Layout Planning

Most bubble tea menus are typically designed on a single sheet of paper. The layout should be arranged according to the number of items and their categories, and it can also highlight the featured products, minimizing the time customers spend searching for items. When designing the layout, consider including photos of the drinks to enhance the menu's appeal and help customers better understand the characteristics of each beverage intuitively.
 

Bubble Tea Menu Design | In-Depth Analysis of 4 Selected Brand Styles

Selected Bubble Tea Menu 1. iMUZ Bubble Tea

The menu style of iMUZ conveys a strong and authentic traditional Taiwanese retro vibe, resonating with the brand's signature products, such as jelly cake and grass cake. The menu design features visual illustrations of a red brick stove and traditional brewing methods, reinforcing the brand image. The categorization of items is very clear, with distinct sections for original tea, milk tea, winter melon tea, and more. The design of the toppings section is also very prominent, highlighting iMUZ's focus on toppings. The menu item names are also labeled in English, making the overall design simple and easy to understand, with a strong consistency in brand style.
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〈References：iMUZ’s menu〉
 

Selected Bubble Tea Menu 2. Hachiyo Tea

Hachiyo Tea has a strong visual style; upon entering the store, you can immediately see the current theme visuals, which vary according to different items, often featuring a Japanese minimalist style. However, the menu design adopts a gray and white color scheme, which is simple and clear, with distinct category separations and appropriately sized fonts, making it easy for customers to make quick selections. There is a special area highlighting award-winning drinks and popular recommendations, which enhances customers' trust and likability when choosing.
〈References：Hachiyo Tea’s menu〉
 

Selected Bubble Tea Menu 3. KEBUKE Tea

The menu of KEBUKE Tea features a deep blue monochromatic scheme that aligns with the overall decor of the store, showcasing a style that is both calm and classic. The menu includes illustrations of the brand's mascot, a dog, which adds a playful touch to the overall design. Additionally, the menu provides detailed descriptions of the characteristics of each drink, helping customers understand the ingredients and enhancing the convenience of their selection.
〈References：KEBUKE Tea’s menu〉
 

Selected Bubble Tea Menu 4. Oolong Tea Project

The menu design of the Oolong Tea Project perfectly reflects the brand's characteristics, using blue and white as the main color scheme, consistent with the store's decor style. The menu design eliminates many decorative embellishments, focusing on product categories and best-selling items, presenting a clean and focused design style. This pure and simple design style reflects the brand's focused ethos, making the menu straightforward yet refined, emphasizing the purity and simplicity of the featured oolong tea.
〈References：Oolong Tea Project’s menu〉
 

Conclusion

The design of a bubble tea menu has a direct impact on revenue. From the selection of beverages to the presentation of brand style, every detail needs to be carefully planned. The most important preliminary planning when designing a menu is to determine the product offerings, as this will directly influence consumer choices and purchasing behavior. SKYAURANT International Foods, as a professional supplier of toppings for bubble tea stores, offers a variety of fruit purees, fruit pulps, toppings, and other products to meet bubble tea production needs, and has extensive experience in providing resource support. If you would like to learn more, please feel free tocontact us.
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